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Radler

 


How do you design a German beverage concept for an American audience?
 

Radler

Radler is a package design for a beer cocktail. Radler ("cyclist" in German) is a widely enjoyed summer beverage in German-speaking regions globally. The identity of this beer cocktail features a penny farthing unicycle popular during the turn of the century.

Role: Designer for this project responsible for the concept, package design and illustration. 

 
 
 

 

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