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Pier A


How do you revitalize a harbor-side landmark for creative repurpose?

Pier A

Pier A is an identity concept for a beer hall and restaurant located on the edge of Battery Park. The building, built during the turn of the century, was restored from an old Pier which once housed the Department of Docks and the FDNY Marine Division. The identity drew upon the visual language of the period by integrating old photography and mixed typography.

Role: Creative Director on this project working directly with the client, strategy and designers on the identity.