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How do you stand out as a boutique investment company in New York?


Magna is a boutique investment company in New York. In 2014, they engaged in a rebranding effort and website redesign. Among boutique investment companies, Magna had a unique investment approach and corporate culture. Their website needed to target portfolio companies, partners and prospective employees alike. 

Role: Digital lead for the website, digital strategy, UX, art direction on visual design and worked with developers to launch the site.



User Archetypes

The Startup CEO
Looking to learn more about Magna’s portfolio and investment strategy to gain funding.

The  Potential Partner
Looking to work with Magna on a financial deal or on a related project.

The Fresh Graduate
Looking for a job in a place with like minded professionals.


Gathering decisions

Working within a condensed timeline, I proposed conducting a UX workshop to gain consensus on the sitemap and functional requirements efficiently. I devised an exercise to facilitate a discussion on the homepage utilizing sliders. It was important for the homepage to provide a concise snapshot of the company, offering and culture. 



I completed initial the wireframes through rough sketches that allowed for quick iterations to be made. I used InVision to create a prototype of the site for testing and client approval. 


VisuaL designs

The launch of the site was used to announce the corporate rebrand. It was important that all assets and content would need to reflect the new brand positioning and personality. I integrated small animations on the home page to highlight information.

See the UI design specifications below.



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