How do you express your brand through a digital medium?
CO OP Brand Partners
CO OP launched a new brand identity in 2012 that features a new conceptual brand strategy. The launch of the identity was accomplished through a new website that allowed the user to discover the brand through layers of editorial and personal content.
Since launch, I have iterated on the user experience and functionality to address the growing needs of the business. The site is currently on its third iteration.
Role: Art Director, UX and visual designer for the initial website design. Worked with developers for site launch and maintenance. Monitored Google analytics and SEO.