Role: Creative Direction, Digital Strategy, UX/UI Design, Digital Production
How do you capture the brand of a changing Brooklyn neighborhood?
365 Bond is a rental building in the center of Gowanus. This teaser site is the first in a two part website designed to support a gorilla prelaunch campaign. This homepage will evolve and change over time with the neighborhood and the progression of the building construction.
The concept behind this site was to captures the many layers of history, culture and industry in Gowanus through documentary video and photography. Utilizing parallax, the website presents both the context and vision for this building.
More to come in 2016.
Role: Digital Lead for this website establishing the digital strategy, user research and UX design for phase 1 and 2 of the sites. I oversaw the art direction and visual designs as well as worked with developers to test and launch the site.